Money managers or program sponsors considering this niche business, need an in-depth understanding of separate accounts, the marketplace and opportunity so that they can determine whether to enter the market. The separate account business can dramatically change a firm. Once fully understood, some will welcome those changes, others will not.

Just one example of the perspective, understanding and guidance that MAP provides, is helping new entrants to the separately managed account business understand how the business economics of this "scale" business will impact their firm.

Money Management Firms considering the separate account market must understand business economics greatly differ based on the strategic and tactical decisions that are reached. In other words, it isn’t the economics of the business, but rather the economics for the particular firm, based on strategic and tactical decisions. Distribution channels chosen, resources committed (administrative, sales, marketing, trading, systems), and portfolio management approaches are just a few of the decisions that will have an enormous impact on the economics for a particular firm.

Program Sponsors (broker dealers, insurance companies, platform providers, banks, and others) considering entering this highly competitive and increasingly crowded market, can greatly benefit from the intelligence, competitive perspective, and practical experience that MAP will provide. Many program sponsors have been in the business for more than ten years. What can be learned from their experiences? Can a new entrant really compete when the five largest sponsors control over 70% of the assets in the market. We strongly believe the answer is "yes."

Whether you are a money management firm, or a firm who would like to offer managed accounts, MAP will help you evaluate the many different approaches for achieving success, and help you develop the most realistic asset goals and profitability scenarios, based on those critical choices that are made.